Much has been said and discussed about how to rank ones work on top of search engines, and because these are search engine optimization strategies that work today. Because things are changing from time to time this topic remains to be revisited today and as far as what the future holds.
Things are moving so fast, this is due to the advancement in technologies and every day to day innovations. And because of that, what you knew about something today may not be same tomorrow. That's why we need to revisit and revise these things from time to time.
For every blogger, utilising and maximizing what has to be done for search engine ranking is more than a mandate when one wants his or her work to rank high on Google.
It's the dream of every digital marketer to outstand the rest of the marketers for their work to attract more traffic.
This is simply because, the first page of Google only accommodates 10 sites and that automatically means that there is high steve competition there.
But the question is, how will you manage to outstand above the rest? Do you have what it takes?
What is more heart beating and breath taking than a guide to show one how to maximize and fast follow on how not to reinvent the wheel but to leverage on what others have created?
What of if you give me your five minutes and I will hold you by hand and take you through a step by step guide on how to initiate an endless stream of income from simply doing what will make your work to rank high on Google?
This the secret I stole from one of the best and beautiful minds ever lived but the problem is no one wants to reveal it to you. After paving way and mastering all the ropes and bushes of the thick forests of life I came up with an ultimate simplified strategy on how you benefit from it too.
Simply with the only requirement being your smart phone and willingness and readiness to learn and take action.
On-page SEO
This is a very huge and major factor when you first begin. It include things a writer or publisher has to do before posting or publishing his or her work online.
Key points to Take note of when maximizing full potential with on-page SEO are as follows:
• Header of a Post or Work
Before writing your work, header one as a default has to be decided by the system. The wording of your header is the ones that generates your permalink. Your header has to be a bit compelling. What makes your heading to lure visitors to clicking it?
Don’t make it too long rather make it as short as possible. And again, there's no need for it to be written in bigger letters for this case the system has to decide by itself.
Take much of enough time when deciding which keywords are your posts going to rank for. This is because the heading of a post is the hardest part to decide.
One can take one to three days to write an article but it can take much of the time to decide on the header of the post.
• Body of the post
After writing what you are about to publish, there is much need for you to check on spelling and grammatical errors.
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Do not forget to check on paragraphs. Your paragraph must have not more than 5 lines. This is so much helpful for the reader, it also makes your work descent and attractive to the eyes of your readers and suitable to Google crawlers.
Make sure your post is long enough and enrich it with researched keywords. A post with at least 1500 words to a maximum of 3000 words is advisable.
Another important thing about the body of your post is the use of simple and easy words that are friendly to the readers. Avoid the use of bigger vocabularies when writing your content.
The aim of achieving this is to make sure your work is user attractive and appealing.
• The right headers
This sub-topic is so much Important in such a way that it enables search engines to rank your work higher above the rest of the competitors.
What else that sounds amazing than your work being ranked higher on search engines?
This will enable you attract more free traffic without paying anything on advertising. Traffic visiting your sites are in a position to click on adds on your website for a purchase, and that action is equivalent to money being paid to you.
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There is header one to header five. Placing the right headers on your post, you have to place them according to there specific positioning.
Header 1 is your heading of your post by default. Header 2 is the sub-topic of header one, then Header 3 is the sub of the sub topic whereas header 4 is the sub, sub of the sub topic of the header 3. Any other thing discussed under header 4 is header five and so on and so fourth.
• Interlinking
Under Interlinking, there major things that seem to stand on its own that needs to be discussed. When embedding links to your post avoid the use of such words as, here, check, this, view, read. These words are:
1. Do-follow links
These are simply links that leads your visitors from your website to your other work. You need to inform your readers inside this vary post or writing that you have other work for their further reading or any other posts of similar coverage that they may like.
These links simply tells Google to open the linked links in other tabs and also the linked websites are fully trustworthy so please pass the authority to that site.
When preparing your work before publishing, do-follow linking is achieved by highlighting the anchor taste inside the post that has to be embedded with the link that directs to the other site.
2. No-follow link
This is a link that refers readers or visitors inside your work to the work of other writers. When there’s some work that you have not covered fully, there’s need for you to direct your customers to other websites that cover the same.
The no-follow links tells Google that, Google you can enable my traffic to open these links in another tab to the embedded sites but do not pass my authority to these sites.
3. Anchor taste
Before embedding link to another post or website to a text, this highlighted text is what we call an anchor taste. The main thing mainly being focused when executing this is, an anchor taste should align with the text embedded.
Eliminate the use of such things as; here, read, more, see. They don’t mean anything to Google.
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Your text should be long enough and be compatible for it to be match with Google’s spiders.
The anchor text can be further divided into:
• keywords Rich Anchor Text
This is achieved by using the exact keyword you want to rank for on Google as an anchor text.
This is the keyword that determines the number of people that are searching for that keyword.
On this case you have to make sure that the keyword you want your post to rank for is primarily used as an anchor text.
There are various tools used to do your keyword research, and these are:
#1. Google Keyword Planner
#2. SEMruh
#3. Ahrefs
#4. Azad SEO
#5. MOZ
And so much more since the list is endless.
• Branded Anchor Text
This is simply using the brand of the business or company to embed a keyword. Here you are free to include dot com or not.
• Naked Anchor Text
This anchor text we have discussed at the beginning of the post that it has got no phrase or sentence rather it involves a URL of the website or business.
• Miscellaneous Anchor Text
These are anchor texts that are not relevant to the post but you can still use them to direct traffic attention to explore more on your site.
These are texts such as: click here, continue Reading, see more, you may also like, what’s trending and so much more. When you combine these four links in your post, Google will not see your links as engineered, suspect or manipulated. It makes your post to be natural.
These links are also very important when other websites are linking to your site. They can not use do-follow and no- follow links only instead they can use miscellaneous, naked and branded anchor text.
4. Naked link
This link can be either no-follow or do-follow link. It’s referred to as naked link because there is no text or words that represents the link. It has the URL as its anchor text. It has got no phrases, sentence, or word.
The importance of back links is that it can be used to transfer authority from one site to another.
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Therefore, you have to avoid spam links from bad websites that are prone to hackers since their activities are malicious.
Meaning it has to show no data of being penalised previously. It has to be in good neighbourhood, when you associate with bad people, other people will consider you as being bad even though in real case you are not.
For a website to be considered good and provide worthy links it has to show history of its trustworthiness and it in return attracts more visitors who will be there after be converted into purchasing customers.
For a link to be complete, it has to involve two parties and these are the recipient and the host, and this process is simply referred to as back linking.
When you use both anchor text, do-follow link, no-follow link and naked link in your post, it results in post being naturally looking in structure.
Why pay much attention and emphasis on anchor text?
Why is it needed and recommended?
The answer is, it simply tells Google what the post being linked to is all about. It also makes that post to rank for the keyword being focused.
How do you start building backlinks to your site?
It is simply by combining the four links as anchor text, do-follow links, no-follow links and naked anchor text.
• Categories
This is simply how your posts are going to be listed. Categories varies according to the post main mission or goal. These ranges from business, Finance, marketing, websites, Education, online opportunities and so much more.
When deciding which category to select when you are about to publish your work, look on how to set the right categories.
This action will make Google when perusing your work to decide in what exactly is your whole work all about.
Do not choose many categories when your work is narrow. When your work is huge consider selecting not more than five categories.
If your website is new or you are a beginner, start with only one category because this will increase your chances of being approved by Google when you apply for Google AdSense.
• Meta Description
Meta description is simply the first details or information that appear on search engine results page.
It first entails what your post all about. It is always short and appealing to the researchers.
Try to make your meta description as convincive as possible for your post to attract more clicks. Because the first page of search engines there is so much competitors.
Position yourself in a way of emerging on top of all your competitors. How can you achieve this? The answer is, by heavily researching on long-tail keywords.
• Visual Image
Almost every online work do have more than one images accompanying the post. This is images that portrays or displays what is being discussed in the main topic.
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Beside other images inside the post, visual Image remains and displayed at the top most part of the main article.
Whenever you search for anything online, the photo or image that’s being displayed at the top of the post is usually known as visual Image.
When setting up image inside your post, make sure it captures both the main focused keyword and the main topic of the post.
By doing this you will be increasing chances of your post being ranked high on the top of search engines.
• Focused Researched Keyword
There is no magic that’s going to happen for your work to be seen on top of search engines when you don’t research extensively and intensively on the right keywords you want your post to rank for.
In this scene you need to ask yourself, how many searches does your keyword triggers on monthly or daily basis?
When done well, the post you are ranking on will bring more traffic to your sites that will in return equals to money.
In order to attain this goal that’s for every blogger or digital writer, there are few things that you need to know and put them into action immediately. Most of this things are just as simple as pressing buttons of your phone.
• Place your keyword at your heading
There is no rocket science in this case. This is simply including the right keyword that you want your post to rank for after thorough research into the head of your post.
• Include Your Keyword In Two Places Inside Your Post Body
Again do not forget to involve your right keyword somewhere inside the body of your post two to three times.
The main reason behind all these actions is simply for you to rank for more keywords.
• Include It At Your Conclusion
Are you tired of doing this?
If yes please don’t because, it this simple things that you fail to do here and there that contributes to your work not being ranked.
• Involve Your Keyword At your Meta Description
The final and critical part where you are supposed to include your researched keyword is in your meta description.
Because this is the part that mostly decide whether your work will be clicked upon or not, your keyword appearance in this part is very sensitive.
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